Cristiano Blanco, “LuckyClick.it” country manager, convinced Elisabetta Canalis to be the new face for the online casino operator which has recently entered the Italian virtual gambling market. Elisabetta Canalis accepted the invitation of Blanco, ex-professional poker player, by virtue of their long-time friendship.
Big hit for “LuckyClick.it”, (software Microgaming) reference point in the Globalclick multinational Italian market which has recently joined the online gambling sector in Italy. An Italian celeb has been recently selected as a testimonial of “LuckyClick.it” online casino: Elisabetta Canalis, a famous Italian showgirl who has increased considerably in popularity in the last years because of her (ended) love-story with the Hollywood star George Clooney. Visibility is essential for an operator who wishes to maintain his hold on the Italian market, and “LuckyClick.it” guarantees a lot of visibility through this marketing move. The agreement was reached by the country manager, ex-professional poker player Cristiano Blanco.
The advertising campaign
Elisabetta Canalis immediately accepted and became the testimonial for LuckyClick.it. Joseph Cardo photographed her in three different poses at the “117 Studios”, Milan. The first picture shows a fresh and natural girl in jeans and t-shirt playing in the online casino. In the next picture, Elisabetta Canalis looks totally different: a well-dressed woman engaged in a casino game while having a refreshing drink. The third and last picture suits the real lifestyle of the Sardinian starlet: a girl sipping champagne at table.
Elisabetta Canalis and Cristiano Blanco
Elisabetta Canalis and LuckyClick.it; the negotiation was wrapped up soon. The country manager Cristiano Blanco, in fact, is an old friend of the Sardinian soubrette and they reached an agreement in a short time. After having played Texas Hold’em successfully for many years, Blanco is now the proud manager of LuckyClick.it.
What more can we say about Elisabetta Canalis? Born in 1978 in Sardinia, the beautiful woman started her career as a TV-showgirl for “Striscia la Notizia”; some years later, she became an actress and a TV anchorwoman. However, she became world famous for her two-year relationship with George Clooney, one of the most famous and highly paid US actors.
“LuckyClick.it” website is managed by Megapixel Entertainment Ltd, with legal headquarters in Malta. “LuckyClick.it” boasts a regular license issued by the Amministrazione Autonoma dei Monopoli di Stato (distant gaming license, number 15238) and provides its users with more than 20 casino games such as roulette, multi-hand/standard blackjack and video poker.